Pub. 3 2013 Issue 1

ARIZONA BANKER ~ January/February 2013 19 possibility that cultural differences can create as much diver- sity as age. But mass media means the advent of people being aware of, and influenced by, global trends. Someone who comes from a cultural heritage that doesn’t have access to global mass media is obviously going to be very different from someone who does. When the cultural playing field is leveled somewhat by ac- cess to an international perspective, age can become a better way to understand differences than culture. Young people are therefore more likely to fit the profile for each generation than older people who have not had the same exposure to global culture. Adapting to change Along with changing demographics in the workplace is a need to redefine productivity. Corporate America continues to be a competitive place, and companies that don’t think about the future probably don’t have much of one. Companies have to think about how the wide span in employee ages, combined with technological advances in the workplace, are going to affect their business plans. It isn’t just about competing in the marketplace. It’s also about attracting, and keeping, the best employees. With the Great Recession getting further away, and the jobs market improving, employers are finding that the people who are looking for jobs can afford to be a little pickier than was advisable just two or three years ago. Jobs may still be hard to find for many people, but others are looking more closely at their potential employers. They want a job that fits. Learn how to manage all four generations more effectively, and you will see improved profitability throughout your business. Your Arizona Builder Since 1967 Reputable...Experienced...Professional Congratulations to Western State Bank and their new State-of-the-Art facility Full Service Builder www.centralconstructionco.com (480) 963-6343 Lending Facilities • Renovations • Property Management • Land Acquisition Q Workplace Demographics | continued on page 20