Pub. 3 2013 Issue 3

26 www.azbankers.org Q Social Media Checklist — continued from page 25 attention to whether confidential or private information is being kept safe. Nobody had to worry about privacy when information was kept on paper in a filing cabinet, but now that it is so easy to transfer documents through email or web sites, or even download files to an iPad, Nook, or Kindle, you need policies to guide people about what is, or isn’t, acceptable. Employees should not use social media to distribute private or confidential information whether they are at home or at work. Since people sometimes forget just how public these social media forums can be, you want to make it clear to them. Decide who is in charge of managing and participating in social media. What you want are one or more media advo- cates who can respond quickly to whatever is going on online. Someone may be doing this already. Maybe it’s even a group. Find them, and train them so they can do the best job possible in presenting your brand. Other employees are also going to be involved in social me- dia. Decide what your policies are about that. This is where you need to find the delicate balance between the rights of your bank and the rights of your employees. You will want to look at what other banks, associations, or companies have done. Kabani suggests looking at the social media policies developed by companies such as Intel, The Emerging Tech- nology Department at the Air Force, and Telstra, which is an Australian company. Decide what can, and cannot, be shared online. Some top- ics may be taboo. Private and personal information needs to be kept private, both for employees and for customers. Bank secrets need to stay that way. And, of course, online conduct should be both civil and legal. You don’t want anything that suggests the schoolyard bully, racism, or a general lack of class and integrity. Decide how to monitor social media. You won’t know whether policies are being broken if you never look. Free and paid tools can help you monitor. Train people. Many times, violations are the result of people not thinking or not knowing any better. You can eliminate that problem by teaching them. More important- ly, though, making it easy for employees to get involved in helping you build a strong brand is the smart thing to do. The synergy of having employees work together to build your brand, intelligently and skillfully, can only improve your effectiveness. Social media is here to stay. Those who understand it best will use social media to their advantage. The most successful organizations of all, however, are the ones where everyone is involved in making the right choices to create and maintain a strong and healthy brand. Z Bank Consultants Young & Associates, Inc ................................................. Page 22 Banking Equipment & Security Services Diebold........................................................................... Page 14 Brokerage/Receiverships De Rito Partners............................................................... Page 7 R.O.I. Proper Ɵ es............................................................. Page 25 Compliance and Internal Audit Services Iversen & Anderson ................................................................11 Law Firm Engelman Berger, PC ...................................................... Page 17 Greenberg Traurig, LLP .................................................... Page 8 Gust Rosenfeld LLC......................................................... Page 16 Jennings Strouss............................................................... Page 3 Ryley Carlock & Applewhite........................................... Page 27 S Ɵ nson Morrison Hecker LLP ........................................... Page 5 Receiverships/Property Management Case Hu ff & Associates .................................................... Page 2 Technology Consultants GoNet USA ..................................................................... Page 11 Telecommunica Ɵ ons Cox Business Services .................................................... Page 28 The newsLINK Group | Professional Publishing Services, LLC is a marke Ɵ ng agency that specializes in communica Ɵ on strategies for nonpro fi ts, trade associa Ɵ ons and professional service fi rms. For more informa Ɵ on, call 888.745.4003 | www.thenews- linkgroup.com.