Pub. 4 2014 Issue 4

4 www.azbankers.org AzBA Partners with AZ Big Media to Present Over $16,000 to Make-A-Wish Foundation T h e media company Az Big Media, which publishes Az Busi- ness magazine, AZRE, Ranking Arizona and five other Arizona-based publications, created Bankers Care, in which it donated a portion of all bank-related advertising revenue to Make-A-Wish Arizona. The Arizona Bankers As- sociation is featured in supplement that is published annually in the November issue of Az Business magazine. “We realize how much the banking industry gives back to the communities they serve in Arizona,” said AZ Big Media CEO Mike Atkinson. “We saw this as a way to show the banking industry that we appreciate the support they give to the business community that we cover. We also wanted to do our part to impact the community in a positive way.” On Tuesday, Atkinson presented a check for $16,824 to Make-A-Wish Arizona CEO Elizabeth Reich, which was the result of the Bankers Care partnership between AZ Big Media and the Arizona Bankers Association. “The fact that we were able to do this for Make-A- Wish meant a lot to me personally,” said said AZ Big Media Editor in Chief Michael Gossie. “I have two sisters who both had life-threatening medical conditions and both were benefi- ciaries of the amazing work that Make-A-Wish accomplishes. The joy that Make-A-Wish brought to my sister Lisa’s final days when they arranged for the Buffalo Bills to visit her is something that brought my family comfort in a time of great despair. And the strength that my sister Kristina’s Make- A-Wish trip to Disneyland gave her allowed her to weather her medical crisis and live a full life. I am proud that AZ Big Media’s contribution will help Make-A-Wish impact the lives of other families like it enriched my family.” w